VIDEO PRODUCTION PROCESS
Once we’ve finished filming, your project moves into its third and final stage before completion. Post production covers editing, motion graphics, sound mixing, colour grading and all the various digital bells and whistles that turn the raw material into a polished, cinematic product.
We love post-production. It’s when all the hard work turns into something real. However it can be a bit geeky and we appreciate that it’s not exactly a spectator sport so a lot of post production take place before the client actually sees a first edit.
Managing the Data
Sorting Takes and Logging Rushes
The Real Editing Begins
First Client Previews
Adding a Voiceover
Motion Graphics and Animation
Motion graphics or animations to help enhance the film can be slotted in at different stages but normally they are done during post production, either in tandem with the edit or separately where sequences can be dropped into the edit independently. It’s important for the director, motion graphics designer and editor to work closely together to ensure that everyone gets what they need to do their job at the right time. We do a lot of animation work and as with any aspect of production the key is preparation. The animator or designer needs to have as much briefing material as possible to enable him or her to create sequences that tell the story with accuracy and power. With 3D graphics we sometimes work with in-house designers or engineers. If they can supply suitable CAD files our animation team may use these to create 3D objects that can then be rendered, textured and animated.
Time for Some Music
It’s exciting to see all the aspects of a storyboard come together as a film takes shape. Production music is another essential element in the mix. We work with talented film composers who can either create music based on the finished film or alternatively develop a music score from the director’s brief that we then edit the pictures to. If the budget will not run to an original composition our composers’ library is vast and we are used to finding exactly the right track to match the mood.
We Made It
If you’re planning to harness the power of video for your company, service or product we would love to talk. Of course we’re happy to travel – our work takes us all over the UK but we also have clients in mainland Europe and the USA.
They choose us because we know exactly what it takes to bring brands to life on film. And we’ve been doing it for more than 20 years.
You’re also very welcome to come to us. Our production company is in the heart of beautiful Chester – both Manchester and Liverpool are neighbours and London is just 2 hours by train. We’re passionate about where we are, as well as what we do, and we like to share that passion.