WE ARE SIBELCO Sustainable, Socially Distanced and Right on Brief
Just as Lockdown kicked in, we were adding the finishing touches to Sibelco’s sustainability report film. It was an international production for our longstanding client in Antwerp and entirely produced remotely, using animation, motion graphics, high quality stills from Sibelco’s library plus video from the Sibelco archive and our own.
Scriptwriter/Director Andy worked with Sibelco’s marketing and corporate communications team to finalise the script.
Sibelco’s strapline is “Material Solutions Advancing Life”. Their products are everywhere – from providing raw materials for glass bottles in the circular economy to solar panels and lightweight, high strength wind turbines. Construction, Electronics, Chemicals, Water Treatment and Agriculture are all industries and activities where Sibelco has a powerful and positive impact all over the world.
As a production company that operates on sustainable principles, we were delighted when they asked us to make the film and it’s a brilliant example of how high-quality global communications can be produced under Covid 19 conditions. Our edit suite now resides at the home of Production Manager and editor Sarah in rural North Wales. Michelangelo, our Motion Graphics Designer, based close to our office in Chester, produces complex multi-layered broadcast TV titles sequences and 3D animations from his home office. Our voice-over artists are drawn from an international talent pool and all of them now have home studios for recording, post producing and remote delivery. Our scripts can be written by scriptwriter/Director Andy from anywhere – currently his home office, and in the warmer summer weather, the garden shed became a favoured location!
Veracity’s creative collective operated entirely remotely to complete the project over 6 weeks, with zero travel required and minimal environmental impact.
It is a powerful example of the way life can be under the “new normal”. We all need to take the opportunity to think seriously about what we do, how we do it and why it is essential to consider every aspect of a production and weigh up how necessary it is to be physically present. With the right team, video conferencing tools, file sharing sites and flexible thinking we can continue to collaborate creatively and productively and at the same time massively lessen our impact on the planet.
WATCH THE FILM >
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