Our new client Veka is one of the world’s leading PVC-U window manufacturers. They have transformed the vertical sash window by investing years of experience and knowledge into an innovative product that successfully combines beautiful form with perfect function. It’s called Imagine. To introduce Imagine they needed a film to demonstrate the product’s unique range of features and benefits in an engaging way. Our approach was to combine the precision of motion control camera work with animated 3D graphics that took the product apart, concluding the film with a sequence of high-speed rain shots in the studio to emphasise Imagine’s lasting durability.
It was a three-day shoot, and the product was the star. We created an atmospheric lighting environment and suspended the window from the studio roof in the style of an art installation. The use of studio and crew time was maximised by incorporating footage for a second film in a similar style, focused on another market leading product, the Flush Sash.
The films were launched at the industry’s flagship FIT Show event and we have since produced a series of attention grabbing short social media cuts.