Scratches, knocks, tell-tale sings of wear and tear or even incorrect mileage, Top Gear presenter Steve Berry gives a few hints and tips. This is our most popular web film, with almost half a million views on our YouTube channel alone, with no promotion.
The film was professionally shot, with a crew of 5 plus Steve in approximately an hour, to a draft script that Steve adapted himself. It was then edited in less than half a day. It was made for the Co-op Group back in October 2011 and is currently generating around 15,000 views a month, with viewers watching for an average of 4 minutes per visit. Nearly a third of viewers stay with the video right until the end (at 6 minutes 57” it is a comparatively long web film)