When European minerals giant Sibelco asked us to make an animated film for their concrete corrective sand product we came up with a solution that’s stylish, deceptively simple and refreshing in the way it takes a potentially dry and technical subject and brings it to life.

The film opens by setting a scene that’s familiar to many civil engineers and construction project managers, using visual analogies and explanatory graphics to show how Sibelco’s experts have analysed the needs of construction customers to develop sand additive products that exactly meet the requirements of the job.

At the same time as the product helps to improve the aesthetics and durability of concrete it also saves time and money. A compelling proposition, neatly packaged in a 2 minute web film.

Watch our new animation showreel