The Rocket is a complete packaging system based on a strong core product with a range of adaptations and accessories. These enable it to handle a wide range of customer needs.
We were asked by Sealed Air to capture this in a short web film that would intrigue and inspire a business audience.
The solution is “Infinite Possibilities”, a film that opens and closes with the real product, filmed using the motion control rig in a factory studio setting. This shows its compactness and basic functionality. From the live action opening we then transition through to a series of 3D animations built from CAD files supplied by Sealed Air’s in house design department. The animations are both fast and detailed, creating a real impression of the Rocket’s flexibility, speed and efficiency.
The film has been well received by sales and marketing teams and customers and is now used by Sealed Air in both US and European markets.