Sealed Air is one of the world’s leading packaging companies. They invented bubble-wrap in the 1960s and have been protecting goods in transit around the world ever since. Their packaging systems now include all kinds of methods and designs to meet the needs of an ever-increasing customer base. They wanted a film to demonstrate their mastery of the market, to reinforce their credentials and also to remind corporate customers that when it comes to packaging both businesses and consumers deserve the very best.
We produced a number of alternative creative approaches but Sealed Air settled on “With you on the journey”, a treatment which followed the paths of two very different types of packages to their end destinations.
The end result combines a concise, elegant storyline and script, stylish cinematography, time lapse photography, some high speed camera work to show the way new packaging is exhaustively tested and motion graphics. It has been translated into 5 languages and is proving a powerful sales tool.
I had an excellent experience working with Veracity. Right from the start, I completely trusted them as they really understood our products and services, our brand and the messages we wanted to communicate – the brief was perfectly interpreted. They were extremely professional and creative. Their production and operational skills were exceptional, a well organised team using the best filming equipment.
Everybody loves the final video. Thanks again to Andy’s team for all the hard work and delivering such an amazing video.
Aurélie Lahoz Hervé
European Marketing Communications Manager at Sealed Air