Filmed across 3 days in Manchester and enhanced by footage from the Veracity library and animated 3D and motion graphics effects, Transform to Perform is our latest flagship film for the world’s largest Talc supplier. The finished piece remains very true to the original creative concept, which identifies where talc touches our lives in the course of a journey to work.
The filming location was Manchester, but for a client with headquarters and labs in California and France and mines supplying talc to markets all over the world it had to be capable of being just about anywhere.
The main location shoot was filmed on the Phantom HD Flex, with motion control lab sequences filmed on a Black Magic 4K.
“Very well done; professional, upbeat, smooth, and exciting. I love the application integration and clips of our customer processes and products. It is perfect! “
Brian Hanrahan
Vice President and General Manager, Imerys Talc and Mica North America
“Transform to Perform has had a positive impact within Imerys and with our customers. It reflects our innovative approach and captures the spirit and personality of the business elegantly and with a real sense of style”
Laura Jones
Communications Manager, Imerys Talc