We’ve been working with motion control camera systems for over twenty years and our motion control crew are especially brilliant at creating shots to showcase products that would otherwise be impossible to achieve. Clients love the fact that they are seeing their own real products beautifully presented on film, without depending on CGI.
WHAT IS MOTION CONTROL FILMING?
WHAT ARE THE BENEFITS?
– Repeating the move means you can change props, positions of people and lighting between moves and then combine several shots in post production so they all look like one shot.
– So if you are lighting something that is very reflective, by doing multiple moves or “passes” you can conceal any unwanted lighting stands, shadows, reflections and so on. Most high-end car commercials that are done in a studio use motion control techniques. At the other end of the scale we have used the technique successfully with much smaller products – for example curved, mirror finish chrome shower components and taps.
– Motion control and CGI work beautifully together. As the moves are programmed in 3D and are very precise all the information from the move can be interpreted by animation software so you can put the two together. When this technique is done properly it blurs the lines between reality and CGI to the point where most people really can’t tell when one ends and the other starts.
HOW DO WE USE IT?
Take a look at some examples of how well planned, beautifully lit motion control camera moves can make films even more engaging
Mira Taps – The Aspects Collection
Senator – Orb Desk
Imerys – Transform to Perform lab sequence