By its nature construction demands a very particular approach to film making. Capturing a project successfully over 6 months, a year or even 3 or 4 years is in our experience a highly collaborative exercise.
We have worked on a number of major construction film projects over the last 4 years and our history with the industry goes back a decade or so. In that time we’ve learned what it takes to make construction films that are engaging, inspiring and creative, so here are our top 5 hints and tips for commissioners.
Treat your production company as partners
It Pays to Talk
don’t cut corners
If you are tendering for work yourselves you know all about the dangers of compromising the job by taking a superficially cheaper approach. If you are about to embark on a 4 year time lapse project for instance you need to know that the company you are commissioning have experience of doing something of that scale with all it entails. Risk assessments and method statements, location recces and careful planning, allowing for access to maintain the cameras and download data, weather-proofing for all conditions – these are just some of the factors that go into producing results that lift the project’s profile, generate PR and attract the attention of customers.
keep an open mind
Our production arsenal for construction projects includes long term time lapse, short interval time lapse for project milestones, documentary filming, 3D graphic animations and drone filming. We have used multiple techniques on projects to help keep the public informed about what is happening on site, generate national and B2B PR or to update investors, government ministers or boards of directors. There are lots of ways to tell a story and only by talking to your production company will you arrive at the right combination for your project films.
As the project is progressing there will be opportunities to use social media to keep feeding the audience with controlled information. You should take advantage of the PR (internal as well as external) and business development value of this and your production company can help with the planning and distribution. It will also benefit the quality of the eventual edit at the end of the project if material is being pre-selected and edited for other purposes along the way.
Take a look at our construction website to find out more