To get 4 Middle Aged Men in Lycra (“Mamils”) off the roads of Cheshire for 2 weeks we sponsored them to cycle from Lands End to John O’Groats for Cancer Research UK & DEBRA.
Veracity took stills, built a web site and supported them all the way, like a favourite pair of cycling shorts, but without the sweat marks. So far over £4K has been raised for 2 brilliant causes.
Inspired by the boys’ example we’re now paid up members of the Cycle to Work scheme and shiny new bikes feature regularly in the 1 King’s Buildings hallway.
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